The Most Popular Souvenirs in the World
- A new study ranks the most popular souvenirs in the world by combining data on the number of annual international tourist arrivals, tourism expenditures, searches for souvenirs in 2024, as well as estimated earnings from souvenir sales.
- The French Eiffel Tower keychain is the most popular souvenir in the world, having 31,193,000 international tourism expenditures.
- Poland has the most estimated earnings from souvenir sales at $1,699,200,000.
- Japan’s Yukata (summer kimono) is the most searched souvenir in 2024.
A recent study by Ubuy Poland examined 51 countries to determine the top ten for souvenir popularity. The research gathered data on the most popular souvenir in each country, its price, annual international tourist arrivals, international tourism expenditures, and estimated earnings from souvenir sales. To measure media popularity, 2024 searches for souvenirs were considered. Ultimately, a composite score was calculated for each country's souvenir to establish the rankings.
| Country | Popular Souvenir Sample | Price (USD) | Annual International Tourist Arrivals | International Tourism,Expenditures | Searches for Souvenirs in 2024 | Estimated Earnings from Souvenir Sales | Composite Score |
|---|---|---|---|---|---|---|---|
| France | Eiffel Tower keychain | $6 | 117,100,000 | 31,193,000 | 155,485 | $644,050,000 | 50.0 |
| Poland | Amber jewelry | $19 | 88,500,000 | 5,547,000 | 19,376 | $1,699,200,000 | 44.4 |
| Italy | Murano glass pendant | $22 | 38,400,000 | 12,965,000 | 218,091 | $844,800,000 | 39.2 |
| Canada | Maple syrup | $7 | 32,400,000 | 41,247,000 | 193,265 | $239,760,000 | 36.3 |
| Spain | Flamenco dress (miniature) | $28 | 36,400,000 | 7,119,000 | 141,279 | $1,001,000,000 | 34.3 |
| United States | Statue of Liberty T-shirt | $15 | 45,000,000 | 48,837,000 | 18,820 | $675,000,000 | 30.4 |
| Thailand | Silk scarf | $6 | 39,900,000 | 3,681,000 | 127,657 | $231,420,000 | 29.5 |
| Japan | Yukata (summer kimono) | $37 | 4,100,000 | 6,741,000 | 301,796 | $151,700,000 | 28.1 |
| Czech Republic | Bohemian crystal | $23 | 37,200,000 | 6,034,000 | 29,356 | $837,000,000 | 26.0 |
| Mexico | Talavera potterytile | $6 | 51,100,000 | 4,286,000 | 51,124 | $281,050,000 | 25.0 |
France
France tops the list, with the Eiffel Tower keychain being the most popular souvenir in the world, with a composite score of 50. The country sees the highest annual international tourist arrivals, at 117.1 million, as well as international tourism expenditures of 31.193 million, the second-highest amount on the list.
Poland
Poland ranks second with its popular amber jewelry, which has earned the highest estimated earnings from souvenir sales at $1,699,200,000. Poland also sees 88.5 million annual international tourist arrivals, contributing to international tourism expenditures of 31,193,000.
Italy
Italy takes third place with Murano glass pendants. The country welcomes 38.4 million international tourists annually and generates $12,965,000 in international tourism expenditures. With a composite score of 39.2, Italy's souvenirs are quite popular, as reflected by 218,091 searches in 2024, the second-highest amount on the list
Canada
Canada follows in fourth place with its iconic maple syrup, attracting 32.4 million international tourists annually. Tourism expenditures in the country are $41,247,000, the second-highest amount after the US. Estimated earnings from souvenir sales stand at $239,760,000.
Spain's
Spain's top souvenir is the miniature Flamenco dress, ranking fifth on the list. The country attracts 36.4 million international tourists each year, with tourism expenditures reaching $7,119,000. With 141,279 searches for souvenirs and estimated earnings of $1,001,000,000 from souvenir sales, Spain achieves a composite score of 34.3.
The United States
The United States is noted for its Statue of Liberty T-shirt, drawing 45 million international tourists yearly. With international tourism expenditures of $48,837,000 and 18,820 searches for souvenirs in 2024, the U.S. achieves a composite score of 30.4. Estimated earnings from souvenir sales amount to $675,000,000.
Thailand
Thailand is recognized for its silk scarves, which attract 39.9 million international tourists annually. The country sees tourism expenditures of $3,681,000 and 127,657 searches for souvenirs in 2024, earning it a composite score of 29.5. Estimated earnings from souvenir sales are $231,420,000.
Japan
Japan takes the eighth position with a composite score of 28.1. The country stands out with the Yukata (summer kimono), the most expensive ($37) and the most searched souvenir in 2024 at 301,796 searches. Despite welcoming only 4.1 million international tourists annually, Japan's tourism expenditures reach $6,741,000, with each souvenir costing on average $37.
The Czech Republic
The Czech Republic holds ninth place, with Bohemian crystal as the most popular souvenir sample. The country attracts 37.2 million international tourists yearly and sees a tourism expenditure of $6,034,000, with 29,356 searches for souvenirs in 2024. Estimated earnings from souvenir sales are $837,000,000, the fourth-most amount on the list.
Mexico
Mexico rounds out the top ten with its Talavera pottery tiles. The country draws 51.1 million international tourists annually, generating international tourism expenditures of $4,286,000. With 51,124 searches for souvenirs this year, the estimated earnings from souvenir sales are $281,050,000.
Methodology
The study examined 51 countries to determine the top ten for souvenir popularity. The research involved gathering data on each country's most popular souvenir, price, annual international tourist arrivals, international tourism expenditures, and estimated earnings from souvenir sales. Additionally, to assess media popularity, 2024 searches for souvenirs were considered. A composite score was then calculated for each country's souvenir to establish the rankings.